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研究関連情報

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観光学部 観光学科

准教授

佐野 楓 (サノ カエデ)

SANO Kaede

【著書】
[1]. 『リレーションシップ・マーケティング』 株式会社五絃舎 143 (2014 年度) 詳細
【学術誌掲載論文】
[1]. “Why do they use social media to organize vacation trip? Explore the effect of attitude, benefit and incentive on tourists’ intention of using social media” Proceedings of Asia Pacific Tourism Association Annual Conference pp.239-242 (2016 年度) 詳細
[2]. “Investigating the role of attitudes towards social media marketing activities and the perceived value of using social media in organizing vacations” Proceeding of 2016 Global Marketing Conference at Hong Kong 巻号:CD-ROM pp.1-6 (2016 年度) 詳細
[3]. "Does social media really enhance relationships with customers? Understanding the effects of SCRM in Japan’s tourism industry” Proceedings of 2016 International Conference of Asian Marketing Associations 巻号:CD-ROM pp.1-20 (2016 年度) 詳細
[4]. Understanding tourists’ information search behavior as a risk reduction strategy: The case of international tourists in Japan Proceedings of International Marketing Trends Conference 巻号:Online pp.1-16 (2016 年度) 詳細
[5]. ツーリズム2.0時代におけるソーシャルメディア商業化に関する理論的探索 『観光学』 巻号:第16号 pp.49-60 (2016 年度) 詳細
[6]. The effect of social media on customer satisfaction and relationship strength in a service with high perceived risk in Japan Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing? pp.435-440 (2015 年度) 詳細
[7]. Do they really work? Exploring the direct and indirect effects of social media marketing activities on different service sectors in Japan Proceeding of 3rd World Research Summit for Tourism 巻号:CD-ROM pp.1-7 (2015 年度) 詳細
[8]. 「サービスにおける顧客満足とロイヤルティの因果モデルへの理論的な探索」 『同志社商学』 巻号:第65巻 第4号 pp.pp.421-438 (2014 年度) 詳細
[9]. “Country-of-origin and brand effects on customers’ service evaluations" Proceeding of International Marketing Trends Conference pp.pp.1-10 (2014 年度) 詳細
[10]. “Accessing resources for social customer relationship management――The critical role of social media in CRM” 『同志社商学』 巻号:第66巻 第2号 pp.pp.15-38 (2014 年度) 詳細
[11]. “Does social media enhance innovation in customer relationship management” Proceeding of Global Marketing Conference pp.pp.1-21 (2014 年度) 詳細
[12]. 「保険サービスの継続利用に対するソーシャルメディアの効果」 『日本情報経営学会誌』 巻号:第35巻 第1号 (2014 年度) 詳細
[13]. “An empirical study of the effect of social media marketing activities upon customer satisfaction, positive word-of-mouth and commitment in indemnity insurance service” Proceeding of International Marketing Trends Conference 巻号:CD-ROM pp.pp.1-16 (2014 年度) 詳細
[14]. An empirical study of the effect of social media marketing activities upon customer satisfaction, positive word-of-mouth and commitment in indemnity insurance service” Proceedings of International Marketing Trends Conference 巻号:CD-ROM pp.1-16 (2014 年度) 詳細
[15]. “Do Frequent Flyer Programs Build True Loyalty or Airline Companies?: The moderating effect of satisfaction on loyalty programs” Proceeding of International Marketing Trends Conference 巻号:CD-ROM pp.1-20 (2012 年度) 詳細
[16]. “Does the sound name win the game?: Exploring the role of service brand preference in explaining perceived value, satisfaction and customer loyalty in Japan and China” Proceeding of International Marketing Trends Conference 巻号:CD-ROM pp.1-20 (2012 年度) 詳細
[17]. “An analytical study of service quality, customer satisfaction and behavior intention in low cost carriers and full service carriers” Proceeding of Global Marketing Conference 巻号:CD-ROM pp.pp.1-5 (2012 年度) 詳細
[18]. “Service quality, customer satisfaction, and behavior intention in service factory and professional service: An exploratory research in Japanese airline service and hair salon service” Proceeding of International Marketing Trends Conference 巻号:CD-ROM pp.pp.1-20 (2011 年度) 詳細
【紀要等】
[1]. “Natural disasters and tourism: A review of major events in Japan from 1995 to 2014” Proceeding of 2016 Asia Pacific Chapter Conference, Travel & Tourism Research Association 巻号:CD-ROM pp.1-5 (2016 年度) 詳細
[2]. 「第Ⅱ部 9.観光マーケティング」 『観光研究の高度化・国際化推進による次世代型観光モデル創出プロジェクト報告書(2015年度)Ⅰ』 pp.55-60 (2015 年度) 詳細
[3]. Part Ⅱ. 9. Tourism Marketing” 『Developing an Innovative Model for the Advancement and Internationzation of Tourism Research: A Project Report 2015Ⅱ』 pp.77-86 (2015 年度) 詳細
[4]. “THE EFFECT OF SOCIAL MEDIA ON CUSTOMER SATISFACTION AND THE STRENGTH OF CUSTOMER RELATIONSHIP” 『観光研究におけるアジアのハブ拠点の構築に向けた研究高度化・国際化プロジェクト報告書(2015年度)』 pp.103-114 (2015 年度) 詳細
[5]. “Country-of-origin and brand effects on consumers’ perceived risk and perceived value” Proceeding of the 3rd International Symposium on Operations Management and Strategy pp.pp.38 (2013 年度) 詳細
【国際会議発表】
[1]. Why do they use social media to organize vacation trip? Explore the effect of attitude, benefit and incentive on tourists’ intention of using social media 2016 Asia Pacific Tourism Association Annual Conference (2016 年度) 詳細
[2]. Investigating the role of attitudes towards social media marketing activities and the perceived value of using social media in organizing vacations 2016 Global Marketing Conference (2016 年度) 詳細
[3]. Does social media really enhance relationships with customers? Understanding the effects of SCRM in Japan’s tourism industry 2016 International Conference of Asian Marketing Associations (2016 年度) 詳細
[4]. Understanding tourists’ information search behavior as a risk reduction strategy: The case of international tourists in Japan International Marketing Trends Conference Annual Conference (2016 年度) 詳細
[5]. The effect of social media on customer satisfaction and relationship strength in a service with high perceived risk in Japan 2015 Academy of Marketing Science Annual Conference (2015 年度) 詳細
[6]. Do they really work? Exploring the direct and indirect effects of social media marketing activities on different service sectors in Japan 3rd World Research Summit for Tourism and Hospitality (2015 年度) 詳細
【プロシーディングス、解説記事等】
[1]. “The Deadline of Conceptual Articles and Implications for Knowledge Development” (by ManjitS. Yadav) 『日本マーケティング・ジャーナル』 第120巻 pp.pp.70-76 (2011 年度) 詳細
【受賞等】
[1]. Nominee paper for Japan Award 2016 International Conference of Asian Marketing Associations 国際 2016
【招待講演、パネリスト、基調講演等】
[1]. 留学生のための定量的方法論―実証論文をどのように書くか (2016 年度) 詳細
【その他の研究交流】
[1]. The Council for Australasian Tourism and Hospitality Education The Council for Australasian Tourism and Hospitality Education (2015)
【科学研究費補助金】
[1]. 若手研究(B) サービス業界におけるソーシャル顧客関係管理の理論と実践に関する研究 代表 ( 2015 - 2016 )
 

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